[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lenkow.cz\/stranky-maji-prezentovat\/#Article","mainEntityOfPage":"https:\/\/www.lenkow.cz\/stranky-maji-prezentovat\/","headline":"Str\u00e1nky maj\u00ed prezentovat","name":"Str\u00e1nky maj\u00ed prezentovat","description":"Pokud n\u011bkdo chce, aby byl pro jin\u00e9 u\u017eivatele internetu nepopsan\u00fdm listem, aby se o n\u011bm ve virtu\u00e1ln\u00edm sv\u011bt\u011b v\u016fbec nic nev\u011bd\u011blo, sna\u017e\u00ed se, aby tam nezanechal \u017e\u00e1dnou stopu. Zat\u00edmco ti, kdo si v\u011bdom\u011b po\u0159izuj\u00ed vlastn\u00ed<p><a class=\"link\" href=\"https:\/\/www.lenkow.cz\/stranky-maji-prezentovat\/\">Pokra\u010dovat ve \u010dten\u00ed<\/a><\/p>","datePublished":"2019-05-03","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.lenkow.cz\/author\/#Person","name":"","url":"https:\/\/www.lenkow.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lenkow.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/img_a356522_w2625_t1571067345.png","url":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/img_a356522_w2625_t1571067345.png","height":0,"width":0},"url":"https:\/\/www.lenkow.cz\/stranky-maji-prezentovat\/","about":["Business"],"wordCount":444,"articleBody":"      Pokud n\u011bkdo chce, aby byl pro jin\u00e9 u\u017eivatele internetu nepopsan\u00fdm listem, aby se o n\u011bm ve virtu\u00e1ln\u00edm sv\u011bt\u011b v\u016fbec nic nev\u011bd\u011blo, sna\u017e\u00ed se, aby tam nezanechal \u017e\u00e1dnou stopu. Zat\u00edmco ti, kdo si v\u011bdom\u011b po\u0159izuj\u00ed vlastn\u00ed internetov\u00e9 str\u00e1nky, tou\u017e\u00ed po prav\u00e9m opaku \u2013 tedy aby si jich n\u011bkdo v\u0161iml. A to aby si jich v\u0161iml pokud mo\u017eno co nejv\u011bt\u0161\u00ed po\u010det t\u011bch, o jejich\u017e p\u0159\u00edze\u0148 se tu uch\u00e1zej\u00ed, o kter\u00e9 jim jde. Nen\u00ed na tom nic objevn\u00e9ho, \u017ee? Ale navzdory tomu jako by se to pr\u00e1v\u011b mezi vlastn\u00edky internetov\u00fdch str\u00e1nek hem\u017eilo t\u011bmi, kdo necht\u011bj\u00ed b\u00fdt nalezeni. T\u011bmi, kdo si jednodu\u0161e po\u0159\u00edd\u00ed sv\u016fj web, n\u011bco na n\u011bm publikuj\u00ed a t\u00edm to pro n\u011b skon\u010d\u00ed. Str\u00e1nku maj\u00ed, a te\u010f se, internete, sna\u017e. A internet se mo\u017en\u00e1 i sna\u017e\u00ed. Ale ve\u0161ker\u00e9 takov\u00e9 sna\u017een\u00ed vych\u00e1z\u00ed napr\u00e1zdno. Majitele takov\u00e9 str\u00e1nky i s touto zpravidla nikdo nenalezne. Jsou sice na s\u00edti, ale jako by tam nebyli. A to proto, \u017ee jejich weby vesm\u011bs trp\u00ed v\u0161emo\u017en\u00fdmi nedokonalostmi, technick\u00fdmi stejn\u011b jako designov\u00fdmi, nevedou na n\u011b zp\u011btn\u00e9 odkazy ani nen\u00ed vedena smyslupln\u00e1 reklamn\u00ed kampa\u0148, neobsahuj\u00ed ani pravideln\u011b obm\u011b\u0148ovan\u00fd a atraktivn\u00ed obsah, kter\u00fd by p\u0159il\u00e1kal a udr\u017eel v\u011brn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. A i v t\u011bch kl\u00ed\u010dov\u00fdch slovech je tam docela zmatek. Je nasnad\u011b, \u017ee n\u011bco takov\u00e9ho internetov\u00e9 vyhled\u00e1va\u010de zrovna nezaujme. To je n\u011bco docela jin\u00e9ho, ne\u017e co dok\u00e1\u017eou s podobnou str\u00e1nkou ud\u011blat seo slu\u017eby. A je pochopiteln\u00e9, \u017ee pokud takov\u00e1 str\u00e1nka nen\u00ed optimalizovan\u00e1, tedy uzp\u016fsoben\u00e1 pr\u00e1v\u011b pro pot\u0159eby internetov\u00fdch vyhled\u00e1va\u010d\u016f, objev\u00ed se v t\u011bchto hledaj\u00edc\u00edm v nejlep\u0161\u00edm p\u0159\u00edpad\u011b na n\u011bjak\u00e9m tom hodn\u011b zapadl\u00e9m m\u00edst\u011b na konci seznamu odkaz\u016f, kam u\u017e nikdo z t\u011bch, kdo hledaj\u00ed, nezav\u00edt\u00e1. A kdy\u017e na takovou str\u00e1nku nikdo nechod\u00ed, je logick\u00e9, \u017ee se ani nikdo nedozv\u00ed o tom, co se na n\u00ed prezentuje. Ani kdyby to bylo to nejlep\u0161\u00ed z nejlep\u0161\u00edho, ani kdyby se tam nab\u00edzelo n\u011bco, co nikdo jin\u00fd nikde jinde nenab\u00edz\u00ed. Je to smutn\u00e9, ale je to tak. Jsou mezi n\u00e1mi prost\u011b st\u00e1le je\u0161t\u011b mnoz\u00ed lid\u00e9, kte\u0159\u00ed neznaj\u00ed SEO. A tud\u00ed\u017e sv\u011bt nezn\u00e1 je. I kdy\u017e by se na tom dalo odborn\u00fdm z\u00e1sahem mnoh\u00e9 zm\u011bnit.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Str\u00e1nky maj\u00ed prezentovat","item":"https:\/\/www.lenkow.cz\/stranky-maji-prezentovat\/#breadcrumbitem"}]}]