[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lenkow.cz\/jak-si-ziskat-pozornost\/#Article","mainEntityOfPage":"https:\/\/www.lenkow.cz\/jak-si-ziskat-pozornost\/","headline":"Jak si z\u00edskat pozornost?","name":"Jak si z\u00edskat pozornost?","description":"Snad ka\u017ed\u00e9mu na sv\u011bt\u011b je jasn\u00e9, \u017ee podnik\u00e1n\u00ed vzkv\u00e9t\u00e1 jedin\u011b tehdy, kdy\u017e m\u00e1 toto dostatek n\u00e1le\u017eit\u011b plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Bez t\u011bch se nem\u016f\u017ee \u017e\u00e1dn\u00e9mu byznysu da\u0159it, proto\u017ee se podnik\u00e1 p\u0159edev\u0161\u00edm s \u00famyslem vyd\u011blat na tom pen\u00edze,<p><a class=\"link\" href=\"https:\/\/www.lenkow.cz\/jak-si-ziskat-pozornost\/\">Pokra\u010dovat ve \u010dten\u00ed<\/a><\/p>","datePublished":"2021-06-14","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.lenkow.cz\/author\/#Person","name":"","url":"https:\/\/www.lenkow.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lenkow.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/notebook%20na%20stole_Rnf6me.jpg","url":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/notebook%20na%20stole_Rnf6me.jpg","height":0,"width":0},"url":"https:\/\/www.lenkow.cz\/jak-si-ziskat-pozornost\/","about":["Online"],"wordCount":443,"articleBody":"      Snad ka\u017ed\u00e9mu na sv\u011bt\u011b je jasn\u00e9, \u017ee podnik\u00e1n\u00ed vzkv\u00e9t\u00e1 jedin\u011b tehdy, kdy\u017e m\u00e1 toto dostatek n\u00e1le\u017eit\u011b plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Bez t\u011bch se nem\u016f\u017ee \u017e\u00e1dn\u00e9mu byznysu da\u0159it, proto\u017ee se podnik\u00e1 p\u0159edev\u0161\u00edm s \u00famyslem vyd\u011blat na tom pen\u00edze, kter\u00e9 ale v soukrom\u00e9m sektoru jinak ne\u017e od z\u00e1kazn\u00edk\u016f z\u00edskat nelze. Plat\u00ed to pro jakoukoliv klasickou kamennou provozovnu, a plat\u00ed to nevyhnuteln\u011b i pro to, co je dnes st\u00e1le hojn\u011bji vyu\u017e\u00edv\u00e1no, tedy pro podnik\u00e1n\u00ed na internetu.  Ka\u017ed\u00e1 firma, kter\u00e1 tou\u017e\u00ed po udr\u017een\u00ed se na trhu a po dostate\u010dn\u011b vysok\u00fdch zisc\u00edch, tedy vlastn\u011b ka\u017ed\u00e1 firma, pot\u0159ebuje, aby u n\u00ed lid\u00e9 za jej\u00ed nab\u00eddky utr\u00e1celi. A aby se tak stalo, mus\u00ed se z\u00e1kazn\u00edci pochopiteln\u011b nejprve z\u00edskat. Ti se zejm\u00e9na na internetu zpravidla neobjev\u00ed sami od sebe, ty je t\u0159eba oslovit a p\u0159il\u00e1kat. Proto\u017ee zat\u00edmco n\u011bjakou kamennou provozovnu najdou aspo\u0148 lid\u00e9 z t\u011bsn\u00e9ho sousedstv\u00ed sami, na internetu je to v tomto ohledu slo\u017eit\u011bj\u0161\u00ed. Naj\u00edt na s\u00edti n\u00e1hodou n\u011bjak\u00fd podnik v z\u00e1plav\u011b jin\u00fdch nab\u00eddek je prost\u011b prakticky nemo\u017en\u00e9. A proto sehr\u00e1v\u00e1 z\u00e1sadn\u00ed roli propagace. Lid\u00e9 mus\u00ed b\u00fdt na takov\u00fd podnik upozor\u0148ov\u00e1ni, tento jim mus\u00ed b\u00fdt p\u0159edlo\u017een jako na podnose, internetov\u00e1 ve\u0159ejnost mus\u00ed b\u00fdt vyb\u00edzena k tomu, aby sem zav\u00edtala a utr\u00e1cela, a tak\u00e9 mus\u00ed b\u00fdt p\u0159esv\u011bd\u010dena o tom, \u017ee je to pr\u00e1v\u011b zde nejv\u00fdhodn\u011bj\u0161\u00ed, \u017ee se tu nab\u00edz\u00ed n\u011bco, co lid\u00e9 mus\u00ed m\u00edt a co se nikde jinde nese\u017eene.  Jsou prost\u011b t\u0159eba reklamy. Jen\u017ee reklamy jsou docela \u0161irok\u00fd pojem, ty nejsou jedna jako druh\u00e1. A z toho vypl\u00fdv\u00e1, \u017ee je n\u011bkter\u00e1 z forem propagace v\u00fdhodn\u011bj\u0161\u00ed, zat\u00edmco jin\u00e1 t\u0159eba nesehr\u00e1v\u00e1 \u017e\u00e1dn\u00fd praktick\u00fd v\u00fdznam. Spr\u00e1va PPC \u00dast\u00ed nad Labem tak t\u0159eba nab\u00edz\u00ed PPC reklamu. Co\u017e je druh reklamy, na kter\u00fd se skute\u010dn\u011b vyplat\u00ed vsadit. A sice proto, \u017ee se u t\u00e9to neplat\u00ed jenom za to, \u017ee ji jej\u00ed poskytovatel n\u011bkam um\u00edst\u00ed. U t\u00e9to reklamy se plat\u00ed jenom za prokazateln\u00fd v\u00fdsledek, za to, jak se j\u00ed da\u0159\u00ed ve\u0159ejnost oslovit. A to je f\u00e9r. A co vy? Nehodila by se i v\u00e1m reklama, u kter\u00e9 zaplat\u00edte skute\u010dn\u011b jen za to, \u010deho s jej\u00ed pomoc\u00ed dos\u00e1hnete?                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak si z\u00edskat pozornost?","item":"https:\/\/www.lenkow.cz\/jak-si-ziskat-pozornost\/#breadcrumbitem"}]}]