[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lenkow.cz\/co-je-to-rozhodovaci-paradox\/#Article","mainEntityOfPage":"https:\/\/www.lenkow.cz\/co-je-to-rozhodovaci-paradox\/","headline":"Co je to rozhodovac\u00ed paradox?","name":"Co je to rozhodovac\u00ed paradox?","description":"M\u00e1te pocit, \u017ee byste cht\u011bli zv\u00fd\u0161it sv\u00e9 zisky, p\u0159\u00edpadn\u011b v\u00edc lid\u00ed p\u0159esv\u011bd\u010dit, aby u v\u00e1s nakoupily? Nen\u00ed to \u017e\u00e1dn\u00fd probl\u00e9m, sta\u010d\u00ed zn\u00e1t jednoduch\u00fd princip, kter\u00fd v\u00e1m prozrad\u00edm. Dlouh\u00e9 roky jsem jezdil po ble\u0161\u00edch trz\u00edch, burz\u00e1ch<p><a class=\"link\" href=\"https:\/\/www.lenkow.cz\/co-je-to-rozhodovaci-paradox\/\">Pokra\u010dovat ve \u010dten\u00ed<\/a><\/p>","datePublished":"2019-07-15","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.lenkow.cz\/author\/#Person","name":"","url":"https:\/\/www.lenkow.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lenkow.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/img_a349790_w2625_t1564843365.jpg","url":"https:\/\/www.lenkow.cz\/wp-content\/uploads\/img_a349790_w2625_t1564843365.jpg","height":0,"width":0},"url":"https:\/\/www.lenkow.cz\/co-je-to-rozhodovaci-paradox\/","about":["Business"],"wordCount":431,"articleBody":"M\u00e1te pocit, \u017ee byste cht\u011bli zv\u00fd\u0161it sv\u00e9 zisky, p\u0159\u00edpadn\u011b v\u00edc lid\u00ed p\u0159esv\u011bd\u010dit, aby u v\u00e1s nakoupily? Nen\u00ed to \u017e\u00e1dn\u00fd probl\u00e9m, sta\u010d\u00ed zn\u00e1t jednoduch\u00fd princip, kter\u00fd v\u00e1m prozrad\u00edm.Dlouh\u00e9 roky jsem jezdil po ble\u0161\u00edch trz\u00edch, burz\u00e1ch a jarmarc\u00edch s&nbsp;poklady, kter\u00e9 jsem nalezl na p\u016fd\u011b. Sem tam se n\u011bco prodalo, ale nebylo to nic moc. V\u0161iml jsem si, \u017ee v\u0161eobecn\u011b m\u00e9n\u011b se prod\u00e1vaj\u00ed mal\u00e9 v\u011bci. Napadlo m\u011b tedy, \u017ee ka\u017edou z&nbsp;nich zabal\u00edm zvl\u00e1\u0161t\u011b do ob\u00e1lky a ty pak budu prod\u00e1vat zalepen\u00e9 tak, \u017ee kupuj\u00edc\u00ed vlastn\u011b nevid\u00ed, co si kupuje. Cena byla velmi symbolick\u00e1 a \u0159ekl jsem si, \u017ee to zkr\u00e1tka zkus\u00edm. Kupodivu se docela zada\u0159ilo, nicm\u00e9n\u011b jsem zjistil, \u017ee pokud vezmu s&nbsp;sebou na trh jen tyto ob\u00e1lky, prod\u00e1m mnohem v\u00edce. V&nbsp;t\u00e9 dob\u011b jsem o marketingu a psychologii prodeje je\u0161t\u011b prakticky v\u016fbec nic nev\u011bd\u011bl. Ve skute\u010dnosti se mi povedlo odstranit takzvan\u00fd rozhodovac\u00ed paradox.Jde o to, \u017ee \u010d\u00edm m\u00e9n\u011b toho m\u00e1te na v\u00fdb\u011br, t\u00edm sp\u00ed\u0161e si n\u011bco koup\u00edte. Zn\u00ed to sice zvl\u00e1\u0161tn\u011b, ale je to tak. \u010c\u00edm m\u00e9n\u011b produkt\u016f budete nab\u00edzet, t\u00edm v\u00edce jich prod\u00e1te.Je to nejl\u00e9pe dolo\u017eeno jedn\u00edm americk\u00fdm pokusem, kde v&nbsp;jednom velik\u00e9m \u0159et\u011bzci supermarket\u016f provedli jednoduch\u00fd pokus. Ud\u011blali ochutn\u00e1vku marmel\u00e1d a prvn\u00ed den p\u0159inesli 24 r\u016fzn\u00fdch druh\u016f. I kdy\u017e se zastavilo ochutnat 60 % kolemjdouc\u00edch, pouze t\u0159i procenta lid\u00ed, kte\u0159\u00ed pro\u0161li okolo, si marmel\u00e1du koupili. Druh\u00fd den pak nab\u00edzeli pouze \u0161est druh\u016f d\u017eem\u016f. I kdy\u017e se zastavilo pouze 40 % lid\u00ed, tedy o 20 % m\u00e9n\u011b ne\u017e den p\u0159edt\u00edm, koupilo cel\u00fdch 35 procent! To je v\u00edce ne\u017e jeden\u00e1ctin\u00e1sobn\u011b v\u00edce prodej\u016f sn\u00ed\u017een\u00edm sortimentu na \u010dtvrtinu.\u010c\u00edm v\u00edce si m\u016f\u017eeme vybrat, t\u00edm slo\u017eit\u011bj\u0161\u00ed pro n\u00e1s v\u00fdb\u011br nakonec je a t\u00edm men\u0161\u00ed \u0161ance, \u017ee po\u0159\u00edd\u00edme nab\u00edzen\u00fd produkt. Pokud tedy budete m\u00edt mal\u00fd sortiment a budete se soust\u0159edit pouze na jeho prodej, s&nbsp;nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zisky stoupnou. Napomoct v\u00e1m pak m\u016f\u017eou je\u0161t\u011b i opakovan\u00e9 prodeje z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed v\u00e1\u0161 produkt ji\u017e jednou koupili a vyzkou\u0161eli.M\u011b to funguje, zkuste to a uvid\u00edte sami!                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to rozhodovac\u00ed paradox?","item":"https:\/\/www.lenkow.cz\/co-je-to-rozhodovaci-paradox\/#breadcrumbitem"}]}]